Korea Season is one of the core projects of the Korea Foundation for International Cultural Exchange (KOFICE), designed to introduce diverse aspects of Korean culture and arts to new strategic countries around the world.
Through this initiative, Korea aims to expand the global influence of its culture and establish a long-term foundation for enhanced cultural exchange between the two countries.
Various programs, including performances and exhibitions will be held in Vietnam and Thailand to build and expand the cultural and artistic exchange among Korea, Vietnam and Thailand.

KOFICE is an institution designated by the Ministry of Culture, Sports and Tourism of Korea to oversee international cultural exchange. It carries out a wide range of projects aimed at promoting Korean culture and fostering meaningful exchange across borders.
To promote cultural exchange beyond national borders, KOFICE carries out various initiatives, including support for both private-private and public-private international exchange, the establishment of domestic and global exchange networks, conducting research and studies, and the development of cultural exchange professionals.